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P&G Creates My Beauty Advisor Application

iPhone, Android program covers Clairol, CoverGirl, Olay and Pantene.

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By: TOM BRANNA

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P&G Beauty & Grooming has rolled out My Beauty Adviser, new application for the iPhone and Android mobile platforms that encompasses Clairol, CoverGirl, Olay and Pantene. Developed by Densebrain, Inc., My Beauty Adviser is reported to have a user-friendly interface to improve consumers’ shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a consultation or browse a free magazine, according to P&#0...

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